Read the full article by Carlie Porterfield in The Art Newspaper
‘Show what you love’
Instead of opening a show at its Tribeca base during Armory Week, Dimin Gallery opted to focus on its fair stand and saw results. The gallery sold five works by Emily Coan, priced between $8,500 and $40,000, including two of the three works on display in the stand.
“I made the decision in the middle of the year, seeing how the market trends were going and thinking about a realistic way to approach it, rather than the same old, same old. Opening up a show and a fair the same day—that’s not sustainable for a small team,” Robert Dimin, the gallery’s founder, says. “It’s about slowing down and having a realistic focus and realistic expectations.”
Dimin says he hopes the market will move away from the investment-minded way of collecting works by emerging artists as a financial asset in hopes of making a profit down the line.
“People who collect emerging artists—including myself—collect because I love art and I want to live with it, and I want to support living artists,” he says. “I believe that these works will hold sustained value, but that’s not the sales pitch. The sales pitch is: ‘You want to support a living, breathing artist, because that just makes our world better.’”
